Sensory characteristics
Since 2016, Parfumerie Particulière has established itself as a bold fragrance house, offering contemporary and urban creations that reflect our lifestyles and explore the richness of our experiences.
Inspired by the excellence of haute perfumery, our fragrances reinvent the codes of the art to open up new and unique olfactory horizons.
These conceptual creations shake up tradition and anchor it in a vibrant modernity, offering a unique sensory immersion.
Each fragrance is designed as a unique work of art, reflecting a vision of experiential luxury that awakens desire and envy.
The desire to disrupt
Behind this perfume house is Guillaume, an enthusiast who has made luxury his personal quest. After years of observing, experimenting, and immersing himself in fashion and its codes, he felt the need to go further, to express a deeper, more personal vision.
His journey took him from behind the scenes at major fashion houses to his own Parisian concept store, a place of avant-garde design and encounters. But it was through discovering perfumery, over three years of exploration and travel, that his world was revealed.
Each encounter, each scent, each stopover around the world fueled his desire to create unique fragrances, imbued with character and elegance. Thus was born a house that does not seek to please everyone, but to move those who know how to recognize the exceptional.
Special partners
When the company was first established, the search for partners capable of translating the essence of Parfumerie Particulière into scent and visuals was long, demanding, and almost initiatory.
The meeting with Amélie Bourgeois and Anne-Sophie Behaghel marked a decisive turning point. Through intense and inspired exchanges, they captured the soul of the project and brought it to life.
Their bold and unique creations reflect the free and offbeat spirit of the house, paving the way for a rare olfactory identity that is both timeless and resolutely modern.
A unique encounter
The meeting with artist Pietro Sedda was a decisive milestone in the history of Parfumerie Particulière. Seduced by the audacity of the project, he offered his trust and unique talent by creating illustrations imbued with his inimitable signature for each fragrance.
This collaboration gave rise to a seminal work: The Saint Mariner, a fragrance conceived, designed, and crafted within the close-knit creative family that is Parfumerie Particulière.
